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![Chapter 9: Determining the attractiveness of market segments - Market Segmentation: How to Do It and How to Profit from It, Revised and updated 4th Edition [Book]](https://www.oreilly.com/library/view/market-segmentation-how/9781118432754/images/f303-01.jpg "Chapter 9: Determining the attractiveness of market segments - Market Segmentation: How to Do It and How to Profit from It, Revised and updated 4th Edition [Book]")
Chapter 9: Determining the attractiveness of market segments - Market Segmentation: How to Do It and How to Profit from It, Revised and updated 4th Edition [Book]
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